PUSH 2 START hitmaker Tyla has announced a new creative partnership with Nike.
The South African singer/songwriter, and one of The Media Eye's Rising Stars, commented 'I’m a Nike girl. I love the brand. Nike isn’t just athletic clothes, it’s fashion. I really like that because when I wear Nike, it doesn’t feel like I’m just putting on a shoe or shirt. You feel fly wearing it. All the collabs, vintage Nike, it’s always been something that I gravitated toward. I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too'.